For Marketing Agencies
Honestly? I was skeptical too. I spent years on the brand and agency side watching intent data fail smart people who wanted it to work badly. So when I started building Surfaced, I built it around one assumption: you've been burned before, and you're not going to take my word for it.
Good. You shouldn't have to.
Why Intent Data Keeps Failing
The agencies we talk to describe the same experience: they got excited, invested the budget, handed audiences to clients, and then had to explain why the results didn't come.
Most intent feeds bottleneck billions of signals through fewer than 28,000 active domains. The majority of real buying behavior happening across the web is invisible to them.
A visit to a generic article is not the same as a visit to a competitor's pricing page. Most platforms treat them equally. The result is large audiences full of noise.
When a client asks why someone is on the list, most vendors can't answer. That's not something an agency can stand behind with confidence.
You didn't get burned because intent doesn't work. You got burned because the data didn't. There's a difference, and it's the difference Surfaced is built around.
Audience Intelligence
Surfaced delivers scored, inspected audiences built from behavioral signals across 17 million domains, segmented by buying stage, and refreshed weekly while intent is still warm.
Our platform monitors behavioral signals across 17 million domains, roughly 20 times the coverage of a standard intent feed. More of the actual buying journey is visible, not just the narrow slice traditional feeds capture.
We evaluate signals for Lift (how disproportionately your audience visits a page vs. the general population), Cosine (domain relevance), and Recency (freshness). Quality over volume, every time.
Contacts are segmented by Awareness, Consideration, and Decision stage. Your campaigns and outreach can treat each group differently instead of blasting the entire list with the same message.
When clients choose to share conversion data back into the system, it identifies the exact browsing patterns that preceded real sales and finds new prospects doing the same things. Nothing flows back automatically. The client controls what goes in.
What You Receive
Every Surfaced audience includes verified contact information, buying stage classification, and a weekly refresh so you're always working current signals.
Verified business email, direct phone where available, and LinkedIn profile
Contact name, title, seniority level, and company details
Buying stage classification so your team knows where each contact is in their decision journey
Weekly audience refresh — always working current signals, not a list that's already aging
Output formatted for Meta custom audiences, CRM import, or outbound email and calling workflows
Two directions for agencies: your own new business pipeline and an audience layer for client campaigns
The Proof of Concept
Every agency engagement starts the same way: a proof of concept at no cost, with success defined before we build anything.
Before we build anything, we agree on what a good result looks like. The benchmark is yours to set.
We identify the right intent categories for your market and pull a fresh audience, cleaned to the standard you'd deliver to a client.
No contract. No commitment. No pressure to proceed if the data doesn't meet the bar.
Pricing, cadence, scope, and exclusivity. We work with a small number of clients by design.
If it doesn't work, you've lost nothing but an hour of your time. We'd rather earn your trust through proof than ask for it upfront.
Ready to See It Work?
All we need from you is a specific use case: a geography, a service category, and the type of contact you want to reach. From there, we define the benchmark and build it.
Or reach out directly: craig@surfaceddata.com